GHOSTSignal
is the values-based
podcast advertising network

We create partnerships that feel good.
Because they are good.

What if
advertising
could make
harmony?

Most advertising is built on reach, not resonance.

But what if advertising could make harmony?

We call it Values-Based Advertising, or simply, The Signal—a new model where partnerships are rooted in shared conviction. Where a brand’s message amplifies a creator’s voice, and a creator builds trust for the brand. When creators and brands share soul, the world is made in the right direction.

What do we mean by shared conviction? Check out our RQ assessment to find out.

Find my match

Values
Create
Value

Values-Based Advertising means:
Creators earn without selling out
Brands are promoted without compromise
Audiences sense harmony instead of interruption

Want to take a deeper dive into the science? Read our white paper here.

Read our white paper

This is values-based advertising. This is world making.

This is
the signal

Everything else is just static.

Decode your signal

What kind of signal
do you transmit?

Every brand and every show puts out a signal. We built two connected assessments to map yours and turn it into partnerships you can be proud of.

Values Blueprint

Free · Open to everyone

A three-minute audit that uncovers the internal compass of your business. Codify your non-negotiables and your operating style across eight archetypes — and walk away with a Values Blueprint that gives brands and creators absolute clarity on who they are.

Resonance Quotient

Members only · The matching engine

Reserved for full GHOSTSignal members, the RQ translates your XQ blueprint into aligned partnerships. It’s the bridge that matches brands with the right podcasts for revenue you can be proud of — and creators with the right brands for campaigns that don’t cost them their audience.

Together, the XQ and RQ give brands and creators a renewed sense of purpose, rich clarity, and the data needed for frictionless, high-value partnerships.

Take the XQ — it’s free

The World

Walk into the world.
Meet your match in person.

Studio members enter a shared, browser-based world — an overhead-view, real-time multiplayer space where every brand and creator is represented by a character tuned to their XQ archetype. Walk up to anyone, press a key, and a private chat opens with their full match read alongside.

It’s the “office floor” of the network — built so partnerships can start from a real conversation instead of a cold inbox.

A bird's-eye view of the GhostSignal World village — pixel-art buildings, paths, and trees laid out in a town square.

Pixel-art world
A persistent overhead village, rendered in classic 16-bit style so the surface stays welcoming rather than overwhelming.
Real-time multiplayer
Every other member online is a character on the same map — you see them move, gather, and idle near the buildings that fit their archetype.
Walk-up to chat
Step up to any other player, press E, and a private conversation opens with their XQ archetype, values, and resonance fit shown next to it.
Members only
The world is reserved for vetted brand and creator members — a small, considered room rather than a public lobby.

Follow Your Signal.

I am a Creator I am an Advertiser